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Pinterest marketing frustrations:
We all hear that Pinterest is the way to success as a blogger. All of the posts that I’ve read and courses that I’ve taken all seem to say that same thing. It seemed that all of the successful bloggers started their blogs from 2014-2017. Back when Pinterest was Pinterest and all you had to do to succeed was to pin to a million group boards and within 3 months you would be rolling in the dough. Pinterest marketing can be difficult when you first begin. Keep reading to find out what I did to get ahead in the Pinterest game.
I found myself very frustrated with Pinterest marketing when I started. Where should I even start? Why wasn’t I seeing more success? Why was I getting so few impressions, saves, and link clicks? What was I doing wrong?
After having many questions I went to search for the answers. Many people gave excellent tips but no one really straight up tells you how to start. Here is what I did and how I started seeing success by using Pinterest.
The Pinterest Golden Nugget Theory:
Pinterest really is an awesome tool to help grow your blog by getting people to click over to your site. But that is hard to understand when you are first starting out. You get your hopes up when every pin that you see on Pinterest says follow these 10 tips and your traffic will explode or how I make 5000K while only working 4hrs per week.
You follow those tips and then… nothing.
Pinterest is a search engine and will find the most relevant and related pins to what is being searched. It does not however always find the most recent up to date content. Many of the pins that you see that promise wild success very quickly can be outdated, and many of the strategies don’t even work anymore. When trying to find more information about Pinterest marketing and what makes people successful, I always try and find the most recent and up to date content.
Often people are looking for how to make a few quick bucks. If you think that blogging is that way then maybe you need to rethink what you are doing. When you are panning for gold you most likely are not going to find huge golden nuggets that are going to make you rich quick. You need to take a step back and take things one step at a time.
It’s the small flecks of gold that are eventually going to fill up that satchel and make it all worth it in the end. The next bits are a few small gold flecks of information that I can offer that will help you get pointed in the right direction.
I’m not going to walk you through step by step on how to start a blog there are many others that are willing to do that for you. I’m going to go over what to do once you have got your blog up and running and are ready to start sharing your knowledge with the world through Pinterest.
Where to start with Pinterest marketing:
Pinterest is a visual search engine. Many people get confused and call it social media. While it does have a social element to it, it is ultimately a search engine. Meaning that people are on the platform to search for something. The Pinterest algorithm then works by showing related content for what the search was about.
This is where SEO (search engine optimization) is so important.
You’re probably thinking yeah I already know that SEO is important. And you’re right. But you need to be thinking about it in every aspect of your Pinterest account.
What do I need to optimize for Pinterest SEO?
Well, everything. I will go into more detail in a minute but first, you need to set up your Pinterest account as a business account. It is best if you create a completely new account.
Second, you need to claim your website. Claiming your website is super easy and allows you to, “get access to website analytics and let people know where they can find more of your content.” It is an important step that you don’t want to skip.
Third, you need to enable rich pins. Enabling rich pins basically gives the user additional information or context to know what your pin is about. Setting up rich pins is a little bit more complicated than claiming your website, but Pinterest has done a great job of outlining how to do it. You can check out what you need to do here. Again, this is not something that you want to skip. If you have additional questions or need help, Pinterest is pretty easy to work with. Just send them an email and they will get you set up.
Next, you will need to ensure that things are optimized for SEO on your account. You do this by strategically placing keywords in board titles, pin descriptions, etc. I will go over this here shortly.
How do I find the right keywords:
There are a few ways that you can find the best keywords. The easiest and most practical way is to just type in the search bar in Pinterest what you are writing about. Pinterest will show you what the most relevant search terms are. You will then see additional words or phrases that are related to what you are searching for. The order that they show up is how often they get searched with the words on the left being searched more than those to the right.
For example: If I was creating a board about Christmas décor, I would type that into the search and hit enter.
You can see that there are multiple other words that show up at the top of the screen. I would then pick one or two other words that show up and add them to my board title. The title that I would choose would probably be something like Farmhouse Christmas Décor Ideas. It is a good idea to be very specific with how you name your boards. Don’t name your boards with cutesy titles no matter how tempting it may be.
Naming your board with good keyword filled titles helps the Pinterest algorithm to know what your board is about. In turn, this will help you get found on Pinterest, and that is what we all want.
You will know if you named your board well if the recommended pins that Pinterest will suggest to fill the board are highly related to what you plan on pinning there.
The following is a list of things that need to be optimized for SEO in your Pinterest account:
Note: All the searchable keywords in the following screenshots are underlined in RED.
Display Name: Pinterest will allow you to have up to 30 characters in your name. It is a good idea to add keywords to your display name. This will increase your searchability and help you to get found.
TIP: You can get up to 65 characters if you go into the mobile app and edit your display name. By adding additional characters, you can slip a few extra keywords on what your business about.
About Your Profile: Be sure to mention what your business is about and to use keywords to do so. It is also important that you write in normal sentences that are easy to understand. You can see this in the above screenshot. Don’t just keyword stuff, it can look spammy to Pinterest.
Board Titles: I went over this earlier but remember to make your board titles with searchable keywords.
Board Descriptions: A good board description will use relevant keywords and fluid sentences. See above.
Pin Titles: Figuring out a good title is huge. I like to figure out my post title/pin titles before I even write my article. I will search in Pinterest to see what other people are ranking for and I will do my own keyword research and come up with my titles that way. If you want some additional insight into pin title SEO, feel free to check out “Pinterest SEO Quick Tip – How to Write Pin Titles“, by Tailwind. It is definitely worth the read
Pin Descriptions: Remember to write descriptions that are rich with keywords but don’t keyword stuff. Write in fluid sentences. I also like to use hashtags in my descriptions. Typically I will include 3-5 hashtags. Pinterest will allow up to 20. I don’t like to use so many as it can possibly flag Pinterest as spam and no one wants to get their blocked or suspended.
TIP: Hashtags should be put in NEW pin descriptions. Hashtags help your content get found within the first 24 hours of creating the pin.
How often should I pin?
This is one of the first questions that I had when I started. I had read what seems like a million posts trying to find the answer to this question.
Everyone had the same answer… That there is no right answer. Of course they all say that.
And that is somewhat true. Everyone’s experience will be different. Some people will post more and others less. I’m sure that there are people from both of these groups that are seeing success. I will tell you what has worked for me to hopefully give you a good place to start. Remember that I am in the motherhood/parenting/natural living/ niche…niches…? Heck, I’m all over the place.
I have around 30 boards and that number will change from time to time in the upward direction as I am adding new boards that are relevant to what I post about.
On a typical day, I will pin 8-12 pins. That way I am pinning something new to every board every couple of days.
Do I post my own pins or other people’s pins?
The whole idea of the blogging game is to get people to come to your site, right? So, I should be pinning my own content, right? And, yes would be the answer. But you should also be pinning other people’s content as well, especially in the beginning. We need to remember that Pinterest sees regular people (users) and businesses completely different. As a business, you are not only a content creator but also a content curator. Meaning that you are organizing content for other people to see.
When you create a new board it is smart to fill it with 10 or so pins from other people that are very relevant to what the board title and description are. This will help Pinterest to know what the board is about and how it should organize and prioritize content. Once Pinterest understands what your board is about you can start to introduce your own pins there. But, remember to pin other people’s content as well.
TIP: Only pin other people’s content that is really good. The higher engagement scores that you get on your boards as a whole, the more likely it is that Pinterest will share your content with others.
I will try and post 2-3 new articles every week.
Consistency is the name of the game with Pinterest marketing. Pinterest loves new content… not just new pin images for existing posts, but fresh content from your blog. The more consistent that you are with posting new content from your blog to Pinterest, the better. This may not be possible for everyone but it will definitely speed up your growth on Pinterest.
Should I use a scheduler or pin manually?
This really is a personal preference. Some people like using a scheduler and other like manually pinning. Pinterest has said that it is no different to them if you use a scheduler or pin manually.
TIP: When pinning content remember that it is better to pin consistently throughout the week rather than bulk pin on one day.
I like to use a combination of manual pinning and using a scheduler. For a scheduler, I personally use Tailwind and find it is very easy to use. I will schedule all of other people’s pins using Tailwind. And, I personally pin my own content when I am creating new pins. I do this directly from my website or on Pinterest. Very rarely do I pin my own FRESH content from Tailwind, but I will repin my already existing pins using tailwind.
While using a scheduler is completely fine, I personally like to get on the platform and pin manually as well. Typically, I will pin 3-5 pins a day while trying to pin to the various boards that I have. This tells Pinterest that we are a normal user.
TIP: Try and pin at times when your audience will be most active on the platform. Tailwind does a great job telling you at what times to pin content.
Hopefully, this information helps you out as you start with Pinterest marketing. Doing all of these things will give you a leg up as you start your Pinteresting career. Remember to try out different things to see what works for you. For another awesome read on how to increase your blog traffic check out my related article, “How to use Tailwind Tribes to Increase your Blog Traffic.”
What have you done to see success with Pinterest? What do you wish you knew more about Pinterest marketing? Let me know, I’d love to hear.
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